THE ESPN BOOK: How the Sports Network Survived Its First Year
There’s the tales of long hours; renting tables in other people’s offices (Loosecubes, anyone?); the doubters (“No one will want to watch sports 24 hours a day!”); the mounting bills; the desperate ploys (i.e., lying) to convince investors and sponsors that they knew what they were doing; the nervous money men bringing in “grownups” (the experienced business and TV people who actually did know what they were doing); the college kids desperate to make it big; the veterans leaving more stable jobs at old school companies to take a chance on something great; the forcing out of another early founder who was in over his head.




